Page 7 - 00094 ASIC A4 Brochure
P. 7

Code of Ethics

ASIC has produced a code of ethics for both institutions and agents. It is a condition 

of accreditation that all institutions have an appropriate ethics agreement and that 

they have systems in place to monitor its efectiveness.


1. To protect prospective students and 
their parents, partner universities, 

colleges and other customers and 
stakeholders from false, illegal, 

inaccurate and misleading claims orally, 
written or through electronic means.

2. Toprotectthereputationofinstitutions’ 
staf and its representatives from 

disparagement and from being 
tarnished by the actions of a minority.

3. To protect the reputation of the 

institution by requiring staf to act 
in an ethical, professional manner 

at all times.


Institutions should :

• Promote accurately and honestly, educational programmes in terms of quality, standing and availability.

• Have a clearly enunciated policy for all stafs, representatives and agents with respect to the promotion and marketing
of education services overseas.

• Acknowledge the need for good practice to ensure fairness in their promotion and marketing of educational services 

overseas. Diferences among institutions should be portrayed in a comprehensible and accurate way so as to project 
a cooperative marketing image to the target countries. No false or misleading comparisons should be drawn with any 
other provider.

• Have a selection criteria for international students which will maintain the institution’s academic standards and 

encourage high success rates.

• Recognize on-going responsibilities for the education and welfare of international students, ensuring that the academic 
programmes, support services and learning environment ofered, encourage a positive attitude towards the institutions.

• Provide to prospective international students, accurate and comprehensive information on the institutions admission 

requirements and procedures, the courses available, tuition and living costs, living conditions, accommodation and 
other services. Advertisements and promotional literature should not include misleading or ambiguous statements 
about the nature of the course, or the cost of the award ofered.

• At all times conduct themselves with integrity and in a manner that will contribute to the image of a reliable and 
trustworthy provider of high quality education and training.

• Promote themselves in a professional and ethical manner and should ensure that all marketing activities relect 
best practice.

• Behave toward other institutions, professional colleagues and other countries in a respectful and courteous manner. 


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